Sanpchat is in hot water after the release of an ad asking users if they'd rather 'slap Rihanna' or 'punch Chris Brown' and users were not happy. The ad seemed to make light of the domestic violence incidence that took place in 2009.
Sanpchat said the advertisement violates the social network's guidelines and appeared 'in error'.
"We are so sorry we made the terrible mistake of allowing it through our review process," the Snapchat statement concluded.
"We are investigating how that happened so that we can make sure it never happens again."