Cupcake Junkie offers a sweet escape to the Baton Rouge community by providing sweet treats made in-house every day.
Owner and baker Robyn Selders has single-handedly run Cupcake Junkie for an entire year as of Aug. 25 and will be visiting the campus on Nov. 2 for an event at the Honors College. Previously a teacher, Selders found her passion for baking and decided to pursue it in the Baton Rouge area by opening her very own bakery on Coursey Boulevard.
“We are a full service bakery,” Selders said. “I make wedding cakes, birthday cakes, sheet cakes, cookies, cupcakes and mini cupcakes. I have some signature items I make. Junkie Jar is one with cake and lots of different filling in the jar. It might be cake, it might be a chocolate ganache with maybe some fresh cut strawberries and some vanilla buttercream. It’s like a layered jar desert. Kind of like a trifle in a jar.”
While Selders runs a full service bakery, she is mostly known for her out-of-the-box cupcake flavors, junkie jar and junkie juice. A few cupcake flavors offered at the bakery include the Lemon Meringue Pie cupcake, the Gateway cupcake, a Strawberry cupcake and another by the name of Denial, which consists of a classic chocolate cake with a vanilla buttercream frosting.
“My signature flavor is called Gateway, and that is vanilla cake with vanilla buttercream and vanilla bean sugar,” Selders said. “You have to taste it. It is the most popular cupcake we have and people do get upset when we run out. I think the true test of a bakery is making a vanilla cupcake taste like something outstanding.”
Other cupcakes include the Butter Pecan cupcake with butter pecan cake and a caramel drizzle, the King Cake cupcake topped with Mardi Gras tri-color sanding sugar and the Nutty Drunk cupcake with Almond-Amaretto cake. There’s a little celebration in all the cupcakes offered at Cupcake Junkie.
All of the cupcakes include elements made from scratch. The Lemon Meringue Pie cupcake offers a homemade graham cracker crust and lemon curd filling, and Gateway includes some of the best aspects of a vanilla cupcake.
“All of our cakes here at Cupcake Junkie, our cookies, our cupcakes down to the junkie juice is made from scratch,” Selders said. “Our cake, our icing, our lemon curd, our caramel drizzle is all made from scratch. We don’t cut corners at Cupcake Junkie.”
To celebrate its first birthday, Cupcake Junkie held a Cupcake Junkie Carnival on Aug. 25 where they offered face paint, live screen T-shirt printing, gourmet cotton candy from a mobile cotton candy stand and giveaways, all free to the public. That day, Selders also revealed brand new cupcake flavors: Cakie Chip and Southern Hospitality.
“Cakie Chip is a combination of a cupcake and a cookie,” Selders said. “The bottom of the cupcake is an actual chocolate chip cookie made from my homemade chocolate chip cookie dough, and I baked chocolate chips into the cake layer above that. I’m calling the other one Southern Hospitality, and basically it’s a peach cobbler cupcake... it’s everything you would put inside a peach cobbler, except it’s a cupcake.”
The carnival was a way to say thank you to the Baton Rouge community for being so welcoming, Selders said. She wanted to thank all of her supporters and “cupcake junkies” for allowing her to successfully run her business and do what she loves for the past year.
Selders said that while she does love running her business the way she does, she is still looking for people to join her team. Selders needs people who fit the image of Cupcake Junkie because this is not “just your everyday bakery.”